PAUL FROIO

Paul Froio is a highly accomplished business executive and leader in the athletic footwear and apparel industry. He currently oversees product creation as Vice President of Global Core Footwear at the Reebok corporation.

Froio’s extensive business background includes proven experience and success in brand strategy, sales, distribution, direct-to-consumer sales, retail, merchandising, marketing, and operations. He is considered a global expert in business and people leadership, product creation, brand strategy, sales & marketing, business development.

In addition to his successes as a business executive, Froio is a dedicated husband and the loving father of three children. A Massachusetts resident, he is also an avid boater, golfer, and world traveler.